IQAutoJobs

Branch Sales Manager

Company: Jameel Motors Iraq

Location: Erbil

Type: FT

Job Overview

JOB OVERVIEW

The Branch Sales Manager is a dynamic leadership role responsible for driving and overseeing all new car sales activities within a specific branch in Iraq. This position plays a pivotal role in achieving ambitious sales targets across retail, fleet, governmental, and broker channels, while ensuring an exceptional customer experience. The Branch Sales Manager reports directly to the Branch Manager for overall branch alignment and functionally to the Sales General Manager at NSC for sales strategy and performance guidance.

KEY RESPONSIBILITIES

Sales Performance and Target Achievement:

  • Drive and manage the achievement of ambitious new car sales targets for the branch across all designated channels: retail showroom sales, fleet sales, governmental sales, and broker sales.

  • Implement sales strategies, promotional campaigns, and pricing guidelines provided by the NSC Sales General Manager and Marketing team.

  • Monitor daily, weekly, and monthly sales performance, pipeline health, and conversion rates, taking proactive and corrective measures to meet and exceed sales goals consistently.

Sales Team Leadership and Management:

  • Lead, motivate, coach, and develop the entire branch sales team, including New Car Sales personnel, and provide functional guidance to assign Fleet & Governmental Sales Senior Specialists and Broker Sales Senior Specialists at the branch level.

  • Set clear individual and team sales objectives, conduct regular performance reviews, provide constructive feedback, and identify training needs in collaboration with NSC Training Dep.

  • Foster a high-performance, customer-centric, and ethical sales culture within the branch, promoting teamwork and professional development.

Customer Experience and Relationship Management:

  • Ensure the sales team delivers exceptional customer service and embodies the highest level of hospitality throughout every stage of the sales journey, from initial inquiry to vehicle handover.

  • Oversee customer engagement activities, including practical test drive experiences, captivating showroom presentations, and diligent follow-up protocols to maximize customer satisfaction.

  • Support the sales team in building strong, lasting relationships with individual customers and key local accounts (fleet clients, governmental entities, brokers).

Local Market and Competitor Analysis:

  • Gather critical local market intelligence related to sales trends, customer preferences, competitive activities, and emerging opportunities within the branch's specific city or region.

  • Provide valuable feedback on product competitiveness, pricing strategies, and promotional needs to the Product Senior Specialist and Sales General Manager at NSC.

Process Adherence and CRM Utilization:

  • Ensure strict adherence to all company sales processes, policies, ethical guidelines, and legal requirements by the entire branch sales team.

  • Oversee the accurate, consistent, and comprehensive utilization of the CRM system by the sales team for lead management, customer interaction logging, sales reporting, and pipeline management.

  • Monitor sales post-follow-up activities and customer satisfaction surveys (CSI/SSI/NPS) initiated by the CRM agents for branch customers, utilizing this feedback to drive continuous improvement.

Reporting and Communication:

  • Report directly to the Branch Manager on overall branch sales performance, team productivity, local market dynamics, and operational challenges.

  • Functionally report to the Sales General Manager at NSC on sales results, pipeline health, implementation of NSC sales strategies, and market feedback

  • Provide regular, comprehensive sales reports, accurate forecasts, and insightful performance analyses as required by both the Branch Manager and the NSC Sales General Manager.

Cross-Functional Collaboration:

  • Collaborate closely with the Branch Manager on overall branch commercial objectives and operational alignment.

  • Work with the Branch After Sales Manager to ensure seamless customer handover post-sale and promote after-sales service awareness.

  • Liaise with the PDI Manager to ensure new vehicles are prepared and ready for timely customer delivery.

  • Coordinate with the Marketing team (e.g., Retail & Events Senior Specialist) for localized sales activations, showroom promotions, and branding initiatives.

SKILLS AND COMPETENCIES

  • A bachelor’s degree or higher qualification.

  • A minimum of four years of experience in a managerial role overseeing new car sales.

  • English, Arabic, and Kurdish

  • Proven ability to lead, motivate, coach, and manage a sales team to consistently achieve ambitious targets across multiple channels (retail, fleet, governmental, broker).

  • Deep understanding and hands-on experience with the entire automotive sales cycle, from prospecting to closing, and comprehensive knowledge of sales best practices.

  • Strong commitment to delivering exceptional customer service and embodying 5-star hospitality throughout the entire sales journey.

Benefits

  • Social Security

  • Annual Leave

  • Sick Leave

  • Continuous Learning

  • Health Insurance

  • Career Development

  • Sales Incentive



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