IQAutoJobs

Marketing Manager

Company: Jameel Motors Iraq

Location: Erbil

Type: FT

Job Overview

Job Purpose

The Marketing Manager will support the development and execution of Jameel Motors Iraq’s marketing strategy to strengthen brand awareness, generate qualified leads, support vehicle sales, and enhance customer engagement. The role will manage marketing campaigns, digital channels, events, agencies, and marketing performance in alignment with company and brand objectives.

Key Responsibilities

  • Develop and execute annual and monthly marketing plans aligned with business and sales objectives.

  • Manage integrated marketing campaigns across digital, social media, outdoor, events, PR, and other channels.

  • Lead digital and social media activities, including content planning, paid campaigns, and performance monitoring.

  • Develop initiatives to generate qualified leads and support Sales in achieving commercial targets.

  • Plan and coordinate product launches, showroom activations, exhibitions, test-drive events, and customer activities.

  • Manage external marketing, creative, media, and event agencies and ensure timely delivery of activities.

  • Monitor market trends, customer behavior, competitor activities, and automotive industry developments.

  • Manage approved marketing budgets and ensure effective utilization of marketing spend.

  • Track campaign KPIs, lead generation, engagement, conversion, and ROI, and provide regular reports to the Marketing General Manager.

  • Ensure all marketing activities comply with Jameel Motors and brand guidelines.

  • Collaborate closely with Sales, Aftersales, CRM, Finance, and other departments to maximize marketing effectiveness.

Key KPIs

  • Marketing plan and campaign execution

  • Qualified leads generated and conversion

  • Digital and social media performance

  • Campaign ROI / cost per lead

  • Brand awareness and engagement

  • Event and activation performance

  • Marketing budget control

  • Timely delivery of marketing initiatives

Qualifications & Experience

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

  • 5–7 years of marketing experience, preferably in automotive, retail, or FMCG.

  • Strong experience in digital marketing, social media, campaign management, events, and lead generation.

  • Experience managing agencies, suppliers, and marketing budgets.

  • Strong analytical, communication, project management, and stakeholder management skills.

  • Commercial mindset with a strong focus on results and customer experience.

Benefits

  • Social Security
  • Annual Leave
  • Sick Leave
  • Continuous Learning
  • Health Insurance


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